Den norske journalist, Per Thorsheim, har prøvet at slette sin facebook-historik, men det er ikke nemt. Hvis man f.eks. får lyst til at slette nogle af de personlige begivenheder, som facebook kan finde på at tilbyde en som en festlig nytårsvideo, er det noget af en opgave. Det kan være et problem, hvis man er bange for hacking – eller bare overhovedet bekymret for at ens oplysninger og præferencer skal blive opsnappet af nogen, der kan finde på at bruge dem mod en. Chrome-browseren har åbenbart en «Social Book Post Manager», der skulle gøre det lidt nemmere, hvis man sætter sig for at slette sin historie på facebook uden at slette sin profil.
The Guardian skriver om konferencen Truth About Tech i Washington i onsdags, hvor bl.a. Tristan Harris, der er tidligere Google medarbejder og den facebook-investoren Roger McNamee fra det nystiftede Center for Humane Technology talte om hvordan man kan standse den digitale opmærksomheds krise. Det blev diskuteret hvordan man kan presse tech-giganterne til at ændre kurs, så der kan komme regulering af bl.a. hvordan børn bliver trukket ind i de afhængighedsskabende medier.
Så kort og præcist kan det siges:
“Whenever you log into Facebook, there are millions of posts the platform could show you. The key to its business model is the use of algorithms, driven by individual user data, to show you stuff you’re more likely to react to. Wikipedia defines an algorithm as “a set of rules that precisely defines a sequence of operations.” Algorithms appear value neutral, but the platforms’ algorithms are actually designed with a specific value in mind: maximum share of attention, which optimizes profits. They do this by sucking up and analyzing your data, using it to predict what will cause you to react most strongly, and then giving you more of that. Algorithms that maximize attention give an advantage to negative messages. People tend to react more to inputs that land low on the brainstem. Fear and anger produce a lot more engagement and sharing than joy. The result is that the algorithms favor sensational content over substance.”
Vi må huske hvorfor det er så nødvendigt at skelne mellem opmærksomhed og intimitet.
“We don’t know yet whether social media makes people lonely. Even if it does, we should remember that it is also useful to keep real friendships going. But an MHF survey last month found that 30% of young Scots say social media makes them feel isolated. The 2015 Pisa schools report showed a dramatic fall across the developed world since 2012 in the number of children who would say that “I make friends easily at school”. By a small margin, those who use the internet the most were also most likely (17%) to say that they felt lonely – although we don’t know which was causing which, if either. We also don’t know how much of their time online was spent on social media.”
En digital pause kan give muligheden for at genoplive meningsfuldheden i aktivt valgte måder at kommunikere og opretholde sine sociale kontakter.
“I feel more invested in the time I spend with people. And because we interact less frequently, we have this idea that we want to make the most of the experience,” said Ms. Mushakevich, who says she is unlikely to reinstall the Facebook app on her phone. “That makes it seem more meaningful than if we had all of the time in the world, like we do on Facebook.”
Hvoraf kommer naiviteten, der har ladet os overlade vores data til firmaer, der herefter i realiteten kontrollerer vores sociale liv?
“Our default position is to mistrust strangers and governments, but we trust convenient services without really knowing anything about them. We trust that private companies use our data to “improve our lives”, but we hardly reflect on where our lives are taken. Facebook paid $19bn for a company that has encrypted the contents of messages since 2016 and does not advertise.”
Startskuddet til en stærk modstandsbevægelse ?
“Facebook appeals to your lizard brain — primarily fear and anger,” he said. “And with smartphones, they’ve got you for every waking moment.”He said the people who made these products could stop them before they did more harm.“This is an opportunity for me to correct a wrong,” Mr. McNamee said.”
Ingen tvivl om hvad formålet med ændringerne i Facebooks newsfeed har til formål – stadig stærkere og mere følelsesmæssig involvering for at styrke forretningsmodellen.
“With the adjustments to what it shows on its site, “I believe that the time spent on Facebook will be more valuable,” Mr. Zuckerberg said in a conference call with analysts. “If people interact more, it should lead to stronger community. When you care about something, you’re willing to see ads to experience it.”
”The company said its revenue surged by 47 percent to nearly $13 billion in the fourth quarter from a year earlier, while profit rose 56 percent to $4.3 billion.